Digital marketing, A Growing Trend in Nepal has become more effective platform to promote business at faster level. Today, the world is going digital. With the advancement in technology, business reach in front of prospects like never before. Digital Marketing combines the reach and accessibility of the internet to enable us to market our products across the world. With the increase in number internet users in Nepal, businesses are sensing the needs to upgrade the mechanism in marketing.
In Nepal, digital marketing is operated on popular online platforms such as search engines like Google, websites, social media like Facebook, LinkedIn, and mobile applications. Digital marketing is a great way for you to reach your customers at the desired location and increase the lead.
Sources of Digital Marketing in Nepal
- Social media marketing
In the context of Digital Marketing in Nepal, as reported by Domestic social media marketing agencies, there are 9.8 million active Facebook and Instagram users. Anything you post on your social media can be shared with anybody around the world. It has become the biggest platform, where people share and gain information globally. Social media boosting is the perfect way for digitally marketing your business to millions of people all over the world. Social Media Marketing helps is an adequate method to generate leads in your industry. Also, SMM can be done by choosing a particular location, so it makes your business more productive.
SEO is the most imperial part of digital marketing. This digital marketing strategy is exactly what you need to implement if you want your customers to find you. Whenever we search for anything in Search Engine, there is a 99.9% chance of clicking the top website for the information.
If your website lacks SEO, you’re diminishing your visibility. SEO helps to fetch the traffic organically from search engines by displaying your website when there are related search queries. This is the very reason why Digital Marketing in Nepal is paying much attention to SEO in these recent years where every company of Nepal has SEO experts.
- Content Marketing
Everything you post or share online is “content”. Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. Content gives valuable and relevant information about you and your product/services, provide solutions to your customers’ problems and keep them updated.
- Email Marketing
Email Marketing is direct marketing where you send the email to attract more customers or to hold on to existing customers. You can use email marketing to develop relations with current customers or reach out to potential customers. The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty.
- Affiliate Marketing
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. In affiliated marketing, whenever a sale is made, then a commission is paid. So, Affiliate marketing is a kind of digital marketing where you make a payment only if you get to lead. It improves the conversion rate.
Affiliate marketing is trending in top of digital marketing in Nepal. There are affiliated marketers in Nepal like Daraz, Sasto deal, Hamro Bazar, etc.
5 Importance of Digital Marketing for Business in Nepal
Digital marketing has a vital role in business growth in today’s day and age in Nepal. Here’s why a business needs to go digital. Thus, there’s a huge potential for businesses to find the right customers by levering the right digital marketing tactics.
- Reaches the right people
In Nepal, the internet has penetrated 71.5% of the total population. There are more than 10 million (1 crore) Facebook users in Nepal and over 2 million (20 lakhs) Instagram users in Nepal. The average person spends over 2 hours a day on social media. Facebook and Instagram are the most valuable networking site for marketing in Nepal.
Today people are buying most of the things online, which saves time as well as reduces unnecessary haggling. With the right digital marketing strategy, businesses can easily reach millions of people at a time and understand audience’s interests.
Generally, start-up businesses have limited resources and capital. This is where Digital Marketing has its advantage as it is a much more cost-effective marketing channel that delivers results. Investing in Google Ads or social media ads is still much cheaper than investing in traditional marketing channels like television and prints.
- Build Brand Name
The core strength of digital marketing is its ability to attract targeted traffic. These audiences are most likely to know about your brand, products or services and might be interested enough to purchase what you are offering. But in order to establish a better relationship with your targeted audiences, your product or service has to live up to the mark, it might lead to the customers going back to your page and interact with your site.
- Small Business can compete with Big Business
With the adaptation of online platforms, it has provided small companies with the beacon of hope. We can talk about how online food ordering apps like Foodmandu have used online marketing to reach thousands of people in Kathmandu. From an unknown tea shop to becoming a brand, The Matka is one of the most popular tea shops in Kathmandu. There are many success stories of small businesses in Nepal.
- Targeted your desired audience
Targeting the right audience might be one of the best features that digital marketing provides. You can target the specific age group or interest group in a specific location. This increases the probability to turn potential customers into your customers. With Social media ads, the audience targeting process became easier. Targeting the audience based on age, interest, demographics, etc. becomes very productive for any business.
- 24/7 Marketing
Digital marketing never gets tired as it works for you every second to generate leads and engagements. The digital market is an automated system, but it performs the task according to your requirements.
Your promotional materials will reach the target audience without any hassle, and also you can review the performance report about the best time to promote your business. So, always go with digital marketing and grow your business beyond imagination.